Maser Group builds technology businesses that combine scale, intelligence, and real-world execution across emerging markets. From consumer electronics to AI-driven platforms, we use technology to unlock access, efficiency, and long-term value.
From Consumer Electronics to Intelligent Platforms
Technology is not just a vertical at Maser Group — it is the foundation on which the Group was built and the lens through which its future is being shaped. Long before scale, valuations, or acquisitions, Maser’s journey began with a simple belief: when technology is accessible and affordable, it unlocks opportunity across emerging markets.
About Company
Our approach blends innovation with distribution, ensuring technology is not only advanced, but accessible and impactful.
Company Mission
We focus on scalable, context-aware systems that improve efficiency, expand access, and create sustainable long-term value.
Company Vision
We aspire to shape the future through intelligent systems, artificial intelligence, and technology that empowers economies and communities alike.
Building Africa’s Consumer Technology Powerhouse
Maser’s technology journey took decisive shape in 2019, when the brand sold over 200,000 consumer electronics units across African markets. At the time, large segments of the continent remained underserved by global brands due to pricing constraints, limited distribution, and weak after-sales support.
Maser identified this gap and responded with a focused strategy — delivering reliable, locally relevant technology products supported by a deeply localised distribution and service network.
In the years that followed, growth accelerated rapidly. Annual unit sales crossed 800,000 units, positioning Maser as one of Africa’s largest consumer electronics brands by volume. This scale was built not through short-term promotions, but through trust — earned with distributors, retailers, and consumers who viewed Maser as a long-term partner rather than a transient importer.
Distribution as a Core Technology Capability
Maser’s success was driven as much by distribution intelligence as by product quality. Early investments were made in technology-enabled supply chains, using data for demand forecasting, inventory optimisation, credit management, and service performance.
Across Africa:
• Kenya achieved deep retail penetration supported by regional warehousing and last-mile partnerships
• Rwanda became a model market for compliance-driven expansion
• Tanzania emerged as a strategic logistics and redistribution hub for East Africa
• Nigeria grew into one of Maser’s largest markets by unit sales
• Ethiopia represented a long-term strategic investment ahead of broader market liberalisation
Real-time visibility into sales velocity, distributor performance, and service metrics allowed Maser to operate with the precision of a technology company — not a traditional trading house.
Reaching Unicorn Scale Through Technology-Led Execution
By 2024, Maser’s technology division crossed a major milestone, generating over USD 1 billion in annual revenue and placing the business among Africa’s unicorn-scale companies.
This growth was anchored in real assets, real distribution, and real consumers, creating resilience across economic cycles and differentiating Maser from purely speculative technology stories.
Acquisition in 2025 & the Founder’s Enduring Technology Vision
In 2025, Maser entered a new chapter through a strategic acquisition, marking the culmination of its consumer electronics journey at scale. While ownership evolved, technology remains deeply personal to the Group’s founder.
Consumer electronics represented the first proof that world-class technology businesses could be built from Africa, for Africa. That conviction now extends into the next frontier — artificial intelligence, data platforms, and intelligent infrastructure.
Technology With Purpose
At its core, Maser’s technology journey is driven by conviction. From placing millions of devices into African homes to building intelligent systems for the next decade, technology at Maser is about empowerment, access, and long-term value creation.
As the Group evolves beyond consumer electronics, its commitment to technology remains unwavering — guided by experience, fueled by curiosity, and open to the next generation of innovators ready to build the future.
Expanding Into Artificial Intelligence & Intelligent Systems
Today, Maser Group is actively investing in AI-enabled ventures, viewing artificial intelligence as a horizontal capability that enhances every sector it touches.
Focus areas include:
• Supply-chain intelligence
• Predictive analytics
• Smart retail systems
• Data platforms built for emerging-market realities
Rather than importing generic models, Maser prioritises context-aware intelligence — solutions designed for fragmented data, infrastructure variability, and local operating conditions. The goal is not automation for its own sake, but measurable efficiency, scalability, and cost reduction.
An Open Platform for Innovation & Collaboration
Maser Group remains open to ideas, partnerships, and collaboration across the technology ecosystem. The Group actively welcomes pitches from founders, technologists, researchers, and enterprises working in:
• Consumer technology
• Artificial intelligence
• Logistics and supply-chain tech
• Energy systems
• Digital infrastructure
With deep market access across Africa, proven execution at scale, and a long-term capital mindset, Maser offers collaborators more than funding — it offers distribution, operational capability, and the opportunity to build technologies that matter.